Ethnography is a qualitative research method used in social sciences, particularly in anthropology and sociology, to study people and cultures in their natural environments. It involves immersive fieldwork, where the researcher observes, interacts with, and often participates in the daily life of a community or group over an extended period. The goal is to gain deep, contextual insights into social behaviors, beliefs, customs, and interactions.
Ethnographic research typically involves:
- Participant observation – actively engaging with the community while taking notes on behaviors and interactions.
- Interviews – formal and informal conversations with individuals to understand their perspectives.
- Field notes and recordings – documenting experiences, observations, and reflections.
- Analysis of cultural artifacts – studying texts, symbols, and objects that hold significance in the group.
Ethnographies often result in detailed written accounts that provide a rich, nuanced understanding of a particular group or society.