Digital anthropology is a subfield of anthropology that studies the relationship between humans and digital technology. It examines how digital tools, platforms, and cultures influence human behavior, identity, communication, and society.
Key Areas of Study:
- Social Media & Online Communities – How people interact, form identities, and create cultures in digital spaces.
- Artificial Intelligence & Automation – The impact of AI and algorithms on human decision-making and social structures.
- Virtual & Augmented Reality – How immersive technologies shape perception, communication, and cultural experiences.
- Big Data & Surveillance – Ethical concerns around data collection, privacy, and digital governance.
- Digital Inequality & Access – How technology reinforces or challenges social inequalities.
Digital anthropologists use ethnographic methods, such as online participant observation, interviews, and data analysis, to understand how people live in an increasingly digital world.